Apple’s New Christmas Ad ‘The Song’ Goes Viral

Apple’s new ad “The Song,” released Sunday, earned about a million views in 24 hours and by Tuesday morning was nearing two million.

The ad features a girl who finds an old recording made by her grandmother intended for what we assume is her husband, serving abroad for the holidays. The result is a celebration of family, abiding love, and the military.

Here’s the blurb for the ad on YouTube:

With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together.

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