Skymall, the iconic magazine every person under the sun has once skimmed through may no longer be available for your in-flight reading entertainment.
Skymall’s parent company, Xhibit Corp, has filed for Chapter 11 bankruptcy.
“We are extremely disappointed in this result and are hopeful that SkyMall and the iconic ‘SkyMall’ brand find a home to continue to operate as SkyMall has for the last 25 years,” said Scott Wiley, the company’s CEO. He added, “With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog. The substantial increase in the number of air carriers which provide Internet access, and the U.S. Federal Aviation Administration’s recent decision to allow the use of electronic devices during take-off and landing, resulted in additional competition from e-commerce retailers and additional competition for the attention of passengers, all of which further negatively impacted SkyMall’s catalog sales.”
Started in 1989, nearly 650 million travelers have flipped through the pages of the iconic magazine, according to the Atlantic. If a court approves of the intended Chapter 11, Skymall will be looking for someone to buy the magazine.