The United States Concealed Carry Association (USCCA) requested to place an ad inside the Super Bowl program, but was rejected by the NFL.
The ad asks a very simple question – “Are You Doing Everything In Your Power To Keep Your Loved Ones Safe,” with a father carrying a holstered gun and walking with his two children is pictured on the side.
“Can you see anything wrong with the message the USCCA wished to present to America’s football fans?” the USCCA asks their members. “Still, the league refused, without explanation, to allow this ad to appear in their program.”
The USCAA held nothing back, lambasting the NFL for their hypocrisy and called them out for the many illegal activities that occurred under their watchful eye.
“Apparently the league known for everything from cheating to dog fighting to domestic abuse and murder does not want to be associated with effective firearms safety training and legal self-defense,” the USCAA writes on their site.
This is not the first time a gun-related company has been prevented from promoted themselves during the big game. Last year, gunmaker Daniel Defense had a commercial banned that promoted the ability to defend one’s family. They were rejected due to the rules set forth by Fox and the NFL.