MILLER: The Obamacare PR Blitz
20 million tax dollars wasted to sell unpopular federal power grab
By Emily Miller
President Obama’s health care takeover is so unpopular with voters that he has stopped talking about it in public. Behind the scenes, however, he’s tapping into taxpayers’ pockets for a multimillion-dollar advertising campaign to change their minds. Congress wants answers.
The Department of Health and Human Services (HHS) spent $20 million to hire the global advertising agency Porter Novelli to promote Obamacare, according to a report in PR Week. An unnamed HHS official told the magazine the campaign is to “inform” Americans about the “many preventive benefits” available as a result of the Affordable Care Act.