Hillary Clinton’s 2014 print media campaign officially flopped. According to new sales data, People magazine learned what Simon & Schuster discovered earlier this year: Hillary on the cover equals copies left on the shelf.
The June issue of People starring Clinton wasn’t just a low seller, it was the lowest seller of the year. The Washington Post reports:
In June, Hillary Rodham Clinton appeared on the cover of People magazine for the first time in more than a decade. Real people, not the magazine, talked about what the article might mean for 2016. They talked about whether Clinton was using a walker (she wasn’t). They talked about people talking about whether Clinton was using a walker (She still wasn’t).
What they didn’t do was buy the magazine. According to a report from AdWeek on Monday, the June 16 issue of People featuring the former first lady and senator was the magazine’s worst selling of 2014 with 503,890 copies sold. The magazine’s best-selling issue –1,169,800 copies — was the one featuring Robin Williams after his death in late August.